AI Reward Strategist

Loyalty program managers spend hours crafting personalized reward campaigns. They analyze customer segments, balance point economics, predict redemption rates, and still end up guessing which rewards will actually drive engagement.

I've seen this firsthand at GIIFT. The manual process doesn't scale, and by the time campaigns launch, the moment has often passed.

An AI agent, given context about a customer segment and business goals, could suggest reward strategies in seconds that would take a human hours to formulate.

A conversational AI interface that takes in segment characteristics, campaign objectives, and constraints, then generates tailored reward strategies with rationale.

Coming soon. This section will capture what surprised me, what didn't work, and what I'd do differently.